Frustrated by inadequate attention to your brand in the NSW and Victoria markets.
Sales demographs today require the flexibility to trade with major retailers whilst maintaining the core presence in the on premise and independent markets. A juggling act at best, especially with third party distributors who are torn between self-preservation and appeasement of an epic sized volume of suppliers.
We are a well-established and privately owned 30,000 case production premium winery with plans to grow to 50,000 per annum our wholesale price points well above $120 per dozen pre-tax. We are experienced in servicing on premise, independents and majors whilst maintaining control of our trading terms, direction and destination, and are now are eying off the NSW and Victorian markets with a similar program.
To meet the critical mass and needs to sell premium quality products the logistics and hand on heart representation requires direct control of distribution. Our goal is to ensure the population of these markets are exposed to our products and the resellers to the business opportunities and sharing the ensuing profits.
Modelling suggest this can be achieved at a moderate pace but with two other likeminded producers results will accelerate. With this in mind we are seeking two wineries who are willing to be part of a JV in these markets to share the load, take equal responsibility, be prepared to have skin in the game and enjoy the spoils. Most importantly the model offers independence to trade with all retail influencers on a level playing field.
In the strictest of confidence we would share our research, plans, modelling and results that drives us.
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