Industry Strategies & Plans

The launch document of Strategy 2025
In June 1996, the Australian Wine Foundation released Strategy 2025, a statement of the aspirations and goals for the Australian wine industry over the next 30 years. Strategy 2025 addresses Australia’s competitiveness, market opportunity, resource requirements and government facilitation required to fulfil the industry vision. (link no longer available)

Five-year plan: 1997 to 2001
The five-year plan establishes the industry strategic framework for the next five years, in the context of industry vision outlined in Strategy 2025. (link no longer available)

Wine Australia: Directions to 2025
The Directions project was coordinated by the Australian Wine and Brandy Corporation and the Winemakers’ Federation of Australia and the 24-page final report was released in May 2007. To access the additional tools mentioned in this document you can visit (link no longer available)

Wine Restructuring Action Agenda (WRAA)
The Wine Restructuring Action Agenda (WRAA) was a joint initiative of the four national wine industry organisations, coordinated by WFA. It was launched on 10 November 2009 with the release of a statement to all winemakers and grape growers and a package of complementary initiatives. The primary focus was on helping businesses and regions to strategically and honestly assess their current and likely future position then make appropriate decisions. (link no longer available)

Actions for Industry Profitability 2014-2016
The Winemakers’ Federation of Australia (now Australian Grape & Wine) launched its “Actions for Industry Profitability 2014-2016” to position the country’s wine sector for growth in both domestic and export markets. The report comprises 43 specific “Actions” in the key issue areas for industry including capturing the demand opportunity for Australian wine internationally, the wine and health debate, and working with national wine retailers on growing the category locally among consumers. Link to document

The Marketing Decade – Setting the Australian Wine Marketing Agenda 2000-2010

Link to document

Vision 2050

Link to document


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