NZ Wine Industry Statistics
The New Zealand Wine Industry
Statistics information from The Australian and New Zealand Wine Industry Directory
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Highlights for 2024
- New Zealand wine exports declined in both volume and value in the 12 months ended June 2024.
- The value of shipments declined 12.2 per cent year-onyear for 2024 to NZ$2.1 billion.
- The volume of wine exports also dropped for the year ended June 2024 to 276.2 million litres, according to New Zealand Winegrowers.
- The “roller coaster” declines in 2024 followed “record increases” during the previous year.
- The fall in export shipments was driven by reduced replenishment orders from importers, distributors and retailers. Difficult economic conditions and higher taxes in some markets also contributed to lower demand for NZ wines in 2024.
- Sales to the top two markets – the United States and United Kingdom – fell in both volume and values terms.
- The volume produced from the 2024 harvest (395,000 tonnes) was well down on the previous two years, reflecting cool spring and early summer weather.
- Future supply will be boosted by a steady rise in vineyard area which reached a new peak of 42,519 hectares in 2024, up more than 7,000 hectares over the past decade.
Table 1: Summary of New Zealand wine industry statistics
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| Number of members*** | 1426 | |||||||||
| Number of members who sell wine*** | 673 | 675 | 677 | 697 | 716 | 717 | 731 | 744 | 739 | 755 |
| Number of members who only sell grapes*** | 762 | 747 | 726 | 699 | 692 | 694 | 732 | 706 | 681 | 671 |
| Number of members with vineyards*** | 1271 | 1284 | 1292 | 1248 | 1231 | 1280 | 1266 | 1259 | 1259* | |
| Producing area (hectares) | 35,463 | 36,226 | 36,943 | 38,073 | 39,061 | 39,934 | 40,949 | 41,304 | 41,991 | 42,519* |
| Average yield (tonnes per hectare) | 9.1 | 12.0 | 10.7 | 11.0 | 10.7 | 11.4 | 9.2 | 12.9 | 11.9 | 9.3 |
| Average grape price (NZ$ per tonne) | 1,732 | 1,807 | 1,752 | 1,841 | 1,890 | 1,920 | 2,025 | 2,261 | 2,405 | N/A |
| Tonnes crushed | 49.9 | 61.9 | 56.2 | 52.1 | 53.6 | 50.6 | 50.0 | 49.2 | 40.6 | *42.9 |
| (thousands of tonnes) | 326 | 436 | 396 | 419 | 413 | 457 | 370 | 532 | 501 | 395 |
| Total production (millions of litres) | 234.7 | 313.9 | 285.1 | 301.7 | 297.4 | 329.04 | 266.4 | 383.0 | 360.7 | 284.4 |
| Domestic sales of NZ wine (millions of litres) | 61.9 | 56.2 | 52.1 | 53.6 | 50.6 | 50.0 | 49.2 | 40.6 | 42.4 | 39.9* |
| Consumption per capita (litres) | 13.7 | 12.2 | 11.0 | 10.9 | 10.3 | 10.0 | 9.6 | 7.9 | 8.2 | 7.5* |
| Total domestic sales of all wine (millions of litres) | 96.0 | 93.4 | 92.0 | 94.5 | 93.1 | 91.7 | 90.2 | 89.0 | 85.7 | 78.9* |
| Consumption per capita all wines (litres) | 21.2 | 20.2 | 19.5 | 19.2 | 18.9 | 18.3 | 17.7 | 17.4 | 16.6 | 14.9* |
| Export volume (millions of litres | 209.4 | 213.4 | 253.0 | 255.0 | 270.4 | 286.5 | 284.9 | 266.1 | 315.8 | 276.2 |
| Export value (millions NZ$ FOB) | 1,424 | 1,570 | 1,663 | 1,705 | 1,825 | 1,923 | 1,870 | 1,953 | 2,405 | 2,110 |
N/A – Not yet available
*Estimate **Earlier years’ vineyard numbers can be found on the website: https://www.nzwine.com/en/media/statistics/vineyard-reports/
***NZW Members are winemakers and grape growers who sell their products and pay a grape or wine levy on these sales.
Payment of the grape or wine levies entitles you to membership of NZW. Total number of members reported from 2024.
Table 2: New Zealand producing vineyard area, by grape variety (hectares)
| By grape variety (ha) | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
| Sauvignon Blanc | 20,497 | 21,400 | 22,230 | 23,426 | 24,605 | 25,160 | 25,988 | 26,471 | 27,478 | 28,109 |
| Pinot Noir | 5,514 | 5,519 | 5,572 | 5,588 | 5,549 | 5,642 | 5,805 | 5,735 | 5,615 | 5,613 |
| Chardonnay | 3,117 | 3,116 | 3,114 | 3,106 | 3,179 | 3,222 | 3,186 | 3,159 | 3,099 | 3,069 |
| Pinot Gris | 2,422 | 2,439 | 2,369 | 2,471 | 2,413 | 2,593 | 2,766 | 2,773 | 2,787 | 2,784 |
| Merlot | 1,239 | 1,198 | 1,211 | 1,133 | 1,093 | 1,087 | 1,078 | 1,066 | 1,002 | 938 |
| Riesling | 767 | 753 | 721 | 679 | 572 | 569 | 620 | 592 | 576 | 567 |
| Syrah | 436 | 426 | 439 | 432 | 440 | 437 | 433 | 438 | 418 | 418 |
| Cabernet Sauvignon | 275 | 253 | 249 | 250 | 216 | 219 | 207 | 202 | 196 | 198 |
| Gewürztraminer | 277 | 242 | 229 | 221 | 206 | 217 | 186 | 190 | 181 | 174 |
| Malbec | 129 | 119 | 121 | 114 | 111 | 111 | 98 | 96 | 84 | 83 |
| Sauvignon Gris | 104 | 113 | 109 | 105 | 105 | 105 | 102 | 103 | 87 | 87 |
| Cabernet Franc | 109 | 99 | 91 | 97 | 91 | 93 | 91 | 90 | 87 | 87 |
| Albariño* | 64 | 75 | ||||||||
| Viognier | 129 | 119 | 97 | 97 | 89 | 85 | 69 | 62 | 60 | 60 |
| Other Varieties | 448 | 430 | 391 | 354 | 394 | 395 | 320 | 327 | 257 | 257 |
| TOTAL | 35,463 | 36,226 | 36,943 | 38,073 | 39,061 | 39,934 | 40,949 | 41,304 | 41,991 | 42,519 |
*Reported seperately since 2023.
Source: New Zealand Winegrowers Vineyard Register Reports
Table 3: New Zealand producing vineyard area by region
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
| Northland | 73 | 71 | 75 | 73 | 74 | 75 | ||||
| Auckland | 313 | 319 | 283 | 266 | 269 | 269 | ||||
| Auckland/Northland | 403 | 387 | 387 | 392 | ||||||
| Waikato/Bay of Plenty | 16 | 3 | 13 | 15 | 12 | 12 | 13 | 13 | 6 | 6 |
| Gisborne | 1,440 | 1,350 | 1,246 | 1,181 | 1,163 | 1,191 | 1,221 | 1,232 | 1,239 | 1,226 |
| Hawke’s Bay | 4,638 | 4,641 | 4,615 | 4,678 | 4,883 | 5,034 | 4,737 | 4,722 | 4,623 | 4,574 |
| Wairarapa | 1,003 | 1,005 | 932 | 969 | 1,030 | 1,039 | 1,089 | 1,083 | 1,081 | 1,105 |
| Marlborough | 23,452 | 24,365 | 25,244 | 26,288 | 27,176 | 27,808 | 28,883 | 29,339 | 29,970 | 30,444 |
| Nelson | 1,141 | 1,135 | 1,093 | 1,162 | 1,105 | 1,102 | 1,086 | 1,067 | 1,069 | 1,077 |
| North Canterbury | 1,428 | 1,419 | 1,472 | 1,457 | 1,368 | 1,369 | 1,489 | 1,448 | 1,467 | 1,501 |
| Central Otago | 1,942 | 1,880 | 1,886 | 1,873 | 1,875 | 1,930 | 2,029 | 2,013 | 2,115 | 2,163 |
| Waitaki Valley | 41 | 55 | 58 | 63 | 59 | 58 | 48 | 48 | 50 | |
| Other / Unknown | 31 | 30 | ||||||||
| Total | 35,463 | 36,226 | 36,943 | 38,073 | 39,061 | 39,934 | 40,962 | 41,304 | 41,991 | 42,519 |
**The Hawke’s Bay vineyard area was overstated in 2020 due to a data collection error.
Source: New Zealand Winegrowers Vineyard Register Reports
Table 4: New Zealand vintages by grape variety (tonnes)
| By grape variety (tonnes) | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
| Sauvignon Blanc | 216,078 | 303,711 | 285,862 | 296,573 | 302,157 | 326,058 | 268,079 | 393,956 | 378,300 | 298,479 |
| Pinot Noir | 25,763 | 35,661 | 28,760 | 35,095 | 26,944 | 34,105 | 22,029 | 34,569 | 30,532 | 25,781 |
| Pinot Gris | 19,707 | 24,892 | 20,755 | 22,824 | 20,953 | 28,849 | 20,987 | 30,465 | 26,097 | 22,126 |
| Chardonnay | 27,015 | 29,162 | 26,843 | 26,371 | 25,729 | 27,568 | 23,507 | 29,762 | 22,528 | 19,150 |
| Merlot | 9,397 | 9,321 | 7,714 | 10,623 | 9,240 | 11,166 | 9,877 | 7,535 | 9,092 | 6,120 |
| Riesling | 4,535 | 5,937 | 3,880 | 3,776 | 4,776 | 4,510 | 4,407 | 5,024 | 6,001 | 4,125 |
| Rosé | 530 | 4,518 | 3,957 | 1,367 | ||||||
| Syrah | 1,497 | 1,756 | 1,733 | 2,216 | 2,230 | 2,392 | 2,537 | 2,104 | 2,072 | 1,351 |
| Cabernet Sauvignon | 1,376 | 1,537 | 974 | 1,169 | 1,076 | 1,210 | 1,156 | 834 | 1,020 | 682 |
| Sauvignon Gris | 1,182 | 944 | 1,080 | 1,002 | 880 | 1,178 | 1,161 | 947 | 672 | |
| Gewürztraminer | 1,761 | 2,221 | 1,047 | 976 | 834 | 1,167 | 707 | 1,179 | 766 | 648 |
| Grüner Veltliner | 228 | 276 | 253 | 329 | 347 | 369 | 275 | 490 | 546 | 398 |
| Other Reds | 457 | 677 | 401 | 456 | 506 | 522 | 540 | 526 | 444 | 375 |
| Albariño | 162 | 269 | 284 | 371 | 451 | 380 | 255 | |||
| Malbec | 586 | 483 | 697 | 782 | 741 | 793 | 535 | 663 | 656 | 234 |
| Cabernet Franc | 586 | 483 | 697 | 782 | 741 | 793 | 535 | 663 | 656 | 234 |
| Semillon | 485 | 616 | 373 | 350 | 473 | 452 | 458 | 472 | 507 | 232 |
| Other Whites | 425 | 466 | 249 | 385 | 304 | 292 | 289 | 263 | 215 | 176 |
| Viognier | 1,294 | 727 | 824 | 250 | 232 | 271 | 144 | 193 | 128 | 173 |
| Pinotage | 720 | 771 | 266 | 444 | 318 | 235 | 488 | 282 | 347 | 83 |
| Muscat Varieties | 494 | 374 | 145 | 153 | 142 | 122 | 96 | 131 | 87 | 58 |
| Arneis | 268 | 257 | 239 | 152 | 91 | 162 | 91 | 86 | 12 | 29 |
| All Hybrids | 9 | |||||||||
| Survey Total | 312,387 | 420,356 | 382,409 | 404,399 | 398,564 | 441,640 | 358,316 | 514,749 | 484,662 | 382,554 |
| Industry total* | 326,000 | 436,000 | 396,000 | 419,000 | 413,000 | 457,000 | 370,000 | 532,000 | 501,000 | 395,000 |
*The data shown are the results from the New Zealand Winegrowers Annual Vintage Surveys, whereas ‘Industry Total’ represents the tonnes crushed by the total wine industry.
The difference between ‘Survey Total’ and ‘Industry Total’ is data from wine companies who did not respond to the survey.
Source: New Zealand Winegrowers Annual Vintage Surveys
Table 5: New Zealand vintages by region (tonnes)
| By region (tonnes) | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
| North Island | 203 | 92 | 121 | 113 | 319 | 269 | 248 | 195 | 182 | 159 |
| Auckland | 824 | 1,267 | 934 | 787 | 1,585 | 1,249 | 1,239 | 1,343 | 709 | 613 |
| Gisborne | 17,280 | 15,944 | 16,337 | 13,000 | 16,238 | 18,959 | 17,450 | 19,334 | 10,967 | 8,235 |
| Hawke’s Bay | 36,057 | 42,958 | 33,679 | 41,061 | 37,173 | 43,247 | 41,138 | 40,172 | 38,409 | 24,143 |
| Northland | 92 | 121 | 113 | 319 | 269 | 248 | 195 | |||
| Wairarapa | 3,559 | 5,049 | 3,822 | 4,592 | 4,390 | 4,472 | 3,131 | 5,363 | 5,528 | 4,625 |
| Marlborough | 233,182 | 323,290 | 302,396 | 313,038 | 305,467 | 343,036 | 269,521 | 414,649 | 393,865 | 312,812 |
| Nelson | 6,777 | 10,028 | 8,540 | 9,120 | 12,370 | 11,572 | 7,804 | 10,867 | 11,472 | 11,593 |
| North Canterbury | 5,395 | 12,170 | 8,240 | 11,157 | 8,534 | 9,861 | 7,291 | 9,779 | 11,090 | 8,216 |
| Central Otago | 8,951 | 9,177 | 8,324 | 11,358 | 11,868 | 8,515 | 10,324 | 12,575 | 11,995 | 11,519 |
| Waitaki Valley | 170 | 41 | 114 | 23 | 188 | 210 | 254 | |||
| Other** | 159 | 381 | 16 | 3 | 579 | 347 | 147 | 286 | 236 | 384 |
| Survey Total | 312,387 | 420,338 | 382,409 | 404,399 | 398,564 | 441,640 | 358,316 | 514,749 | 484,662 | 382,554 |
| Industry total* | 326,000 | 436,000 | 396,000 | 419,000 | 413,000 | 457,000 | 370,000 | 532,000 | 501,000 | 395,000 |
*The data shown are the results from the New Zealand Winegrowers Annual Vintage Surveys, whereas ‘Industry Total’ represents the tonnes crushed by the total wine industry.
The difference between ‘Survey Total’ and ‘Industry Total’ is data from wine companies who did not respond to the survey.
**Waikato/Bay of Plenty reported under Other.
Source: New Zealand Winegrowers Annual Vintage Surveys
Table 6: New Zealand wine exports by volume (ML) and value ($NZ million) by market
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | ||
| USA | (L) | 53.858 | 61.636 | 72.979 | 72.701 | 76.234 | 82.598 | 80.252 | 93.152 | 107.722 | 97.024 |
| NZ$ | 372.241 | 460.600 | 517.258 | 521.738 | 557.000 | 622.150 | 589.121 | 694.116 | 870.505 | 787.562 | |
| UK | (L) | 59.745 | 58.936 | 74.638 | 74.435 | 82.728 | 82.448 | 80.005 | 67.518 | 79.494 | 69.209 |
| NZ$ | 353.931 | 381.809 | 389.272 | 386.740 | 446.584 | 464.092 | 448.864 | 434.160 | 537.078 | 440.823 | |
| Australia | (L) | 57.528 | 52.960 | 59.672 | 56.059 | 56.335 | 61.852 | 65.819 | 57.397 | 69.504 | 57.204 |
| NZ$ | 362.188 | 361.677 | 371.099 | 366.997 | 367.722 | 365.083 | 379.836 | 365.881 | 443.726 | 370.579 | |
| Canada | (L) | 9.583 | 10.612 | 11.388 | 12.776 | 12.412 | 12.278 | 11.036 | 12.917 | 12.900 | 12.791 |
| NZ$ | 94.906 | 107.372 | 107.434 | 127.933 | 130.133 | 135.961 | 112.725 | 141.355 | 146.144 | 145.965 | |
| Germany | (L) | 2.073 | 2.667 | 1.728 | 1.685 | 8.413 | 14.021 | 13.503 | 7.030 | 12.223 | 9.283 |
| NZ$ | 10.018 | 14.501 | 10.740 | 9.061 | 44.917 | 66.384 | 56.854 | 36.354 | 71.137 | 47.051 | |
| Ireland | (L) | 2.512 | 2.888 | 2.986 | 3.448 | 3.020 | 3.243 | 3.578 | 3.570 | 3.940 | 3.939 |
| NZ$ | 17.472 | 21.309 | 21.658 | 27.183 | 25.874 | 27.011 | 33.421 | 33.003 | 38.236 | 40.151 | |
| Mainland China | (L) | 1.858 | 2.028 | 2.270 | 2.520 | 2.525 | 2.002 | 2.088 | 2.613 | 2.743 | 2.762 |
| NZ$ | 27.069 | 27.593 | 31.758 | 37.385 | 39.177 | 26.698 | 28.017 | 36.426 | 36.335 | 38.224 | |
| Netherlands | (L) | 6.744 | 6.801 | 8.203 | 9.322 | 4.767 | 3.707 | 3.102 | 2.734 | 2.834 | 3.258 |
| NZ$ | 41.479 | 44.480 | 45.439 | 50.853 | 28.655 | 26.149 | 24.095 | 23.485 | 24.724 | 26.300 | |
| Singapore | (L) | 1.580 | 1.567 | 1.306 | 1.338 | 1.314 | 1.148 | 1.148 | 1.001 | 1.233 | 1.340 |
| NZ$ | 20.691 | 20.570 | 18.596 | 19.165 | 18.884 | 16.526 | 16.912 | 17.129 | 23.669 | 24.565 | |
| Japan | (L) | 1.193 | 1.150 | 1.273 | 1.225 | 1.342 | 1.272 | 1.143 | 1.324 | 1.447 | 1.233 |
| NZ$ | 13.773 | 13.796 | 14.565 | 14.047 | 15.003 | 14.873 | 12.299 | 14.954 | 17.906 | 16.123 | |
| Hong Kong | (L) | 1.399 | 1.283 | 1.353 | 1.178 | 1.067 | 1.07 | 1.337 | 0.968 | 0.940 | 0.785 |
| NZ$ | 17.680 | 17.333 | 18.553 | 15.671 | 13.337 | 14.112 | 17.868 | 14.586 | 15.110 | 12.055 | |
| Denmark | (L) | 1.191 | 0.942 | 1.252 | 1.322 | 1.362 | 1.381 | 1.553 | 1.790 | 1.791 | 1.410 |
| NZ$ | 8.042 | 7.182 | 8.368 | 8.594 | 8.897 | 8.719 | 9.769 | 12.177 | 13.102 | 10.692 | |
| Sweden | (L) | 1.630 | 1.843 | 1.779 | 1.521 | 1.631 | 1.801 | 1.167 | 1.015 | 0.708 | 0.684 |
| NZ$ | 13.163 | 15.276 | 14.208 | 12.903 | 13.250 | 15.173 | 9.853 | 8.861 | 7.033 | 6.626 | |
| Norway | (L) | 0.270 | 0.384 | 0.320 | 0.316 | 0.550 | 0.605 | 0.998 | 0.876 | 0.561 | 0.497 |
| NZ$ | 2.045 | 2.511 | 2.508 | 2.648 | 3.569 | 3.946 | 5.969 | 5.792 | 4.184 | 3.452 | |
| Finland | (L) | 0.310 | 0.258 | 0.248 | 0.261 | 0.314 | 0.295 | 0.315 | 0.283 | 0.157 | 0.247 |
| NZ$ | 2.455 | 2.388 | 2.004 | 2.340 | 2.809 | 2.477 | 2.824 | 2.771 | 1.471 | 2.444 | |
| Others | (L) | 7.947 | 7.516 | 11.618 | 14.979 | 16.351 | 16.740 | 17.901 | 11.896 | 17.630 | 14.562 |
| NZ$ | 67.307 | 70.938 | 89.507 | 101.377 | 109.304 | 113.339 | 121.748 | 112.323 | 154.615 | 137.812 | |
| TOTAL | (L) | 209.419 | 213.371 | 252.962 | 255.093 | 270.364 | 286.461 | 284.942 | 266.081 | 315.828 | 276.227 |
| TOTAL | NZ$ | 1,424.461 | 1,569.515 | 1,662.968 | 1,704.644 | 1,825.116 | 1,922.694 | 1,870.173 | 1,953.372 | 2,404.975 | 2,110.425 |
All litre and NZ$ figures are in millions.
Source: Stats New Zealand
Table 7: New Zealand wine imports (ML)
| By country of origin | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
| Australia | 25.668 | 28.715 | 28.517 | 31.527 | 32.118 | 29.795 | 27.427 | 33.566 | 31.609 | 28.290 |
| France | 2.344 | 2.869 | 2.807 | 2.762 | 3.069 | 2.807 | 3.475 | 4.154 | 3.536 | 2.998 |
| Italy | 1.023 | 1.308 | 1.381 | 1.786 | 1.870 | 2.362 | 2.539 | 3.148 | 2.666 | 2.129 |
| South Africa | 1.373 | 1.086 | 1.492 | 1.370 | 1.406 | 0.615 | 2.001 | 3.122 | 2.437 | 0.912 |
| Chile | 1.905 | 1.842 | 2.000 | 1.606 | 1.522 | 1.943 | 2.166 | 0.825 | 1.134 | 3.097 |
| Argentina | 0.229 | 0.212 | 0.223 | 0.265 | 0.917 | 2.084 | 1.001 | 0.353 | 0.218 | 0.269 |
| Spain | 0.641 | 0.578 | 0.716 | 0.557 | 0.654 | 0.955 | 0.692 | 0.807 | 0.554 | 0.431 |
| Others | 1.307 | 0.603 | 1.958 | 1.017 | 0.911 | 1.057 | 1.757 | 1.195 | 1.114 | 0.922 |
| Total | 34.490 | 37.212 | 39.935 | 40.881 | 42.466 | 41.618 | 41.059 | 47.170 | 43.268 | 39.048 |
All litre and NZ$ figures are in millions.
Source: Wine Export Certification Services
