The 2024 Wine Communicator Award winners. Image courtesy WCA
Entries are now open for Wine Communicator of Australia (WCA)’s annual Wine Communicator Awards, which has been recognising outstanding excellence in wine communication since 2013.
WCA board member and awards committee chair, Olivia Barrie, has declared the 2025 Wine Communicator Awards open for entries.
“With the Awards in its 13th year, it seems fitting that we now have 13 categories to enter. We’ve created two new categories this year to ensure recognition is given to wine communications in all its different forms.
“The first new category is Best Wine Communicator: Marketing which will celebrate an individual marketer who has demonstrated their brilliance consistently in multiple wine marketing campaigns over the past three years. This differentiates it from the Best Australian Wine Communications Campaign (formerly called the Best Wine Marketing Campaign) which is for a single campaign executed in the last 12 months,” said Barrie.
“The second new category is Best Wine Communicator: Sales which highlights an outstanding individual such as a sommelier, wine sales representative, liquor store or bar staff that are excelling in sharing their passion for wine and converting that to sales in retail, distribution and on-premise environments.
Barrie explained that the awards are a celebration of the diverse contributions made to the wine industry throughout a variety of communication channels.
“We can’t wait to see all the talented entries flood in over the coming weeks,” she added.
Entries are now sought for all 13 categories:
- Best Australian Wine Communications Campaign – sponsored by Wine Australia
- Best Digital Communication – sponsored by Purple Giraffe Marketing
- Best Social Media Communication – sponsored by Endeavour Group
- Best Published Feature Article or Wine Column
- Best Innovation Packaging
- Best New Wine Book – sponsored by the University of Adelaide
- Best Winery Website – sponsored by Parallax Design
- Best Wine-themed Event
- Best Wine Communicator: Cellar Door – sponsored by Vinomofo
- Best Wine Communicator: Marketing – New in 2025 – sponsored by University of Adelaide
- Best Wine Communicator: Sales – New in 2025
- Best Wine Education Provider
- Best Wine Student – sponsored by Wine Communicators of Australia
In each Award category, entries are reviewed and judged by a panel of industry professionals from which a short list of finalists is determined. The overall 2025 Wine Communicator of the Year is then chosen from the pool of 13 category winners, in consultation with the WCA Board.
Entries close on Friday 15 August 2025.
Winners will be announced on 6 November 2025 at an Awards Ceremony in Sydney.
Award criteria, entry forms and past winners are available here: https://winecommunicators.com.au/awards/wine-communicator-awards/
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