Matt Preston. Image courtesy Adelaide Hills Wine Region

Australian television personality Matt Preston will visit the Adelaide Hills wine region as the official ambassador for its 2025 Winter Reds festival held July 25th to 27th.

Winter Reds is an annual red wine festival held in the Adelaide Hills on the last weekend of July, and this year will be the first time in the event’s 15-year history, that the region has named a TV personality as the ambassador for Winter Reds.

“South Australia does festivals, and wine, like no other state,” said Preston. “And that’s why I am excited to be the Adelaide Hills Winter Reds ambassador for 2025.

“I love a red wine from cool-climate. They are special because they are more elegant, have great varietal expression, and last in the cellar longer; that is, if you can don’t drink them all first.”

Alex Trescowthick, president of the Adelaide Hills Wine Region said it was a delight to welcome Preston for the Winter Reds weekend.

“Matt understands the nuances of high-quality wines as well as he does exquisite food,” said Trescowthick. “He also appreciates things which are locally grown and made. What we love most about Matt is that when he enjoys something, he expresses it heartily and with warmth — which is exactly what Winter Reds is all about.

“The Winter Reds festival is an opportunity to get together with friends, rug up, and explore our winter wonderland, where our cool-climate red wines shine. From Pinot Noir to Shiraz, Gamay, Tempranillo, Nebbiolo, and beyond, there’s so much to discover in the Adelaide Hills Wine Region.”

Winter Reds have also chosen apparel partners, with visitors encouraged to prepare for chilly weather with Rossi boots and Driza-Bone coats.

Preston will arrive in time for the VIP event on Friday night and be out and about the Adelaide Hills over the weekend. He will also host a lunch at Lot 100, where a selection of red wines will be enjoyed and discussed with local wine writer Tony Love.

“If I were an Adelaide Hills red wine, I’d like to think that I was an estate-grown single-vineyard Pinot Noir—elegant, understated, best in class, expensive,” joked Preston. “But, I am probably more like a fun loving, but equally delicious, bottle of Adelaide Hills’ Shiraz. Why? Because I am round like the best cherries and plums, and have a little spicy, fruity finish.”

The full line-up of over 50 Winter Reds events at venues and cellar doors across the Adelaide Hills are live today at  www.adelaidehillswine.com.au/events/winter-reds.