Beaujolais has unveiled a new marketing campaign with the intention of boosting awareness of its wines in Asia. The French region’s new campaign, Beaujolais of Character, was revealed by its wine board, Inter Beaujolais, celebrating its wine and casual bistro culture. The wines to benefit from the ‘Beaujonomie’ push will include Beaujolais and Beaujolais Villages red, rose and white, but also the majority of crus priced between €7 and €15. Source, VINEX Market IQ

Suspension of Gisborne’s wine course at EIT Tairawhiti Polytechnic this year, after operating for nearly three decades, has been described as “disappointing” for the region. It is one of four courses the polytechnic did not run in 2018 because of a lack of enrolments. EIT chief executive Chris Collins said it was regular business process for EIT not to run some programmes if they did not get sufficient enrolments. Source, Gisborne Herald

Buckingham Schenk has been appointed exclusive UK agent for Maori wine business te Pa Family Vineyards. As of May 1, the UK-wide importer will be representing te Pa’s portfolio in the UK, distributing the Marlborough winery’s te Pa and Pa Road ranges. Founded by the MacDonald family, whose Maori lineage goes back to 1350, the te Pa estate spreads over 400ha in Marlborough’s Wairau and Awatere regions. Source, Harpers.co.uk

Oregon’s wine industry has cultivated growth with a focus on higher-priced, high quality wines and recent numbers show that growth according to an economic impact study from Full Glass Research. The last study was conducted in 2013 and the figures show a 67 percent jump from a $3.35 billion industry three years ago to $5.61 billion in 2016. Source, The Newberg Graphic