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Choose your words wisely - what wineries need to know when entering the China market

Choose your words wisely - what wineries need to know when entering the China market

‘How do you translate my brand name into Chinese?’ This is the most frequently asked question from new exporters who set their eyes on China. My usual answer will be ‘it’s not that simple’. Languages are invented by people, not computers. A language is not a binary code, it reflects the creativity of the human mind. Put it this way, translating words can be far more challenging than cracking secret codes. So let’s explore some facts that are oblivious to many monolingual Australians.

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Field Guide for Diseases, Pests and Disorders of Grapes for Australia and New Zealand

Diseases and Pests

by Ed. Phil Nicholas, Peter Magarey & Malcolm Wachtel

This book provides practical advice for growers to identify, prevent and control diseases and pests. Each section summarizes research and technical information and includes coloured photos and diagrams to assist growers to control diseases and pests more effectively. This book is an invaluable resource for student of viticulture.

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