Image courtesy London Wine Competition
International competitions provide an opportunity for Australian wineries to expand their reach and elevate their brand globally, showcasing the quality, authenticity and innovation of Australian product.
One such opportunity is encouraging Australian winemakers to consider the advantages of competing on the global stage, outlining the benefits of exposure to new markets and how medal wins can aid brand positioning internationally.
The London Wine Competition is judged by top UK sommeliers, beverage buyers, and hospitality experts, with each entry evaluated based on three key factors:
- Quality: How the product tastes, including balance, structure, and complexity.
- Value: The product’s price-to-quality ratio, ensuring it delivers exceptional worth for its category.
- Packaging: The visual appeal and practicality of the design, crucial for attracting consumers.
Beyond the appeal to consumers and the opportunity for increased visibility in media, medal wins can also open the opportunity for accelerated export potential, and international partnerships.
Local and international buyers, as well as distributors and retailers, often rely on competitions to discover new and exciting products, and participating in international competitions provides the chance for Australian wines to be seen and measured beside their peers.
The London Wine Competition, and its fellow competitions London Spirits Competition, and London Beer Competition are offering discounted entry fees for producers who meet the early bird deadline of November 30.
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