PACKWINE Design Awards open for entries: does your wine packaging have what it takes to win?

We know that beauty is in the eye of the beholder, and wine producers know that standing out in the market can lead to sales success.

The 2021 PACKWINE Design Awards will recognise the best of the best product designs in the wine industry across Australia and New Zealand – from established designs to recent launches and redesigns.

If you have a wine brand, or are a design agency representing an outstanding wine product, why not enter today?

The awards are open to all wines from an Australian and New Zealand appellation, as long as they’re commercially available to the general public in 2020 or 2021.

A product’s design demonstrates brand values and gives clues to the quality of the wine inside.

It can also help the product stand out on the shelf or on a website. With the way that wine is purchased changing, and with technology and social media becoming vital marketing tools, it’s more important than ever to get the look and design of a wine product right.

For wine businesses wanting to showcase their products’ high standard of design excellence, the PACKWINE Design Awards are now OPEN.

You may enter in a single or in several of the categories below:

  • Best Classic Format Package Design
  • Best Alternative Format Package Design
  • Best Luxury Package Design
  • Best Package Redesign
  • Best Package Series Design
  • Best Presentation & Gift Pack Design


Designs will be judged on the criteria of initial impact, target market effectiveness and overall aesthetic.

In March, an expert panel of wine industry judges will assess all the entries and determine which designs have excelled, and deserve top honours for each category in 2021.

Shortlisted entries will be highlighted in a special feature to be published in the May 2021 issue of the Grapegrower & Winemaker magazine.

Winners will be announced at the PACKWINE Forum on 24 May 2021, and will also be published in the June issue of the Grapegrower & Winemaker as well as online at

Entry is FREE for the 2021 PACKWINE Design Awards

Deadline for entries: 28 February 2021


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