The role of wine packaging at the forefront of industry sustainability and innovation will be the focus of a unique event in May.
In its first year, the PACKWINE Forum & Expo will be a virtual and published event featuring expert industry speakers, a trade exhibition and design awards, all focused on wine packaging.
The theme for this year’s event is Adapting Packaging to the 21st Century: Sustainability and Innovation.
As winemakers and suppliers look to drive growth by adopting more sustainable and efficient practices, packaging has come to the forefront with new, smarter and greener products and technologies.
Advancements in packaging are being developed and adopted across the industry, promising to transform wine products in 2021 and beyond.
With packaging a critical factor in the success of wine branding and sales, PACKWINE’s focused event will be essential for all wine professionals wanting to stay at the industry’s cutting edge.
PACKWINE will be published in the May 2021 issue of the Australian & New Zealand Grapegrower & Winemaker, the wine industry’s leading publication, while digital content will also be published online.
A key element of PACKWINE will be an industry-focused webinar, which will draw key figures in wine packaging who will present their insights into new technology, products, services, marketing and more.
An opportunity will also be available to network with leading packaging and design suppliers whose state-of-the-art products and services are to be displayed in the PACKWINE Expo.
In their inaugural year, the PACKWINE Design Awards, will recognise the best of the best wine product designs from across Australia and New Zealand – from established designs to recent launches and redesigns.
Entries for the PACKWINE Design Awards are open now.
Winetitles Media general manager Robyn Haworth said the PACKWINE event will present a unique opportunity for the industry to share its latest advances and trends.
“Packaging innovation has always been at the forefront of the wine sector, literally driving business by adapting to change.
“Australians and New Zealanders have driven so many of the improvements to wine packaging for decades – screwcaps, bag-in-box and augmented reality are several of the innovations created by or promoted by local producers.
“We’re proud to be drawing attention to the industry’s latest round of innovations through the PACKWINE event.”
For more information or to enter the Design Awards, visit packwine.com.au