Image: Facebook/Metala Wines
Metala Wines from Langhorne Creek in South Australia has announced a strategic partnership with New Zealand wine company Indevin Group, paving the way for their wines to be distributed in New Zealand. This agreement will see the Metala and Killibinbin ranges available to New Zealand wine consumers for the first time in over 20 years.
“The team at Metala is excited for the opportunity to share our passion and products with our neighbours across the ditch,” said Guy Adams, fifth generation owner of Metala. “Partnering with Indevin Group, who share our commitment to quality and exceptional winemaking, is a significant milestone for us. We believe that our Metala and Killibinbin wines will be warmly welcomed by New Zealand wine lovers.”
“We want to extend our gratitude to the South Australian Department of Trade and Investment whose support has been instrumental in creating this opportunity. Their programmes have been invaluable in helping us enter a number of new export markets, driving sustainable growth for our brands,” Adams said.
Indevin Group, New Zealand’s ‘largest producer and exporter of quality wine’ consists of a portfolio of renowned brands enjoyed by consumers all over the world, spearheaded by the iconic Villa Maria brand.
In New Zealand, Indevin has a full-service sales team nationwide. Metala and Killibinbin are the first partnership brands to be sold in their New Zealand portfolio, giving Indevin an even greater offering for customers and consumers.
“Metala and Killibinbin are a strong fit for our branded portfolio with their approachable styles and commitment to quality,” said Indevin chief sales officer Sam Mills. “We look forward to introducing the distinguished legacy of Metala Wines to our New Zealand customers.”
Metala and Killibinbin wines will be available in New Zealand liquor retailers from August.
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