Industry summit to focus on wine growth strategies for international markets

Image courtesy Wine Communicators of Australia

The Wine Communicators of Australia (WCA) Wine Growth Summit will once again be held in Adelaide in 2025, this year with a focus on international growth.

The full-day conference aims to educate and share the collective knowledge of industry leaders’ experiences to better inform and educate wine businesses, so they can enhance their commercial outcomes, grow export markets and position their brands in a positive position globally.

The summit will focus on established markets such as the UK, USA and Canada as well as other markets where there are business opportunities for wine brands, including New Zealand, Korea, Japan, Singapore, Malaysia and other South East Asian markets.

Summit organiser and WCA deputy chair Alex Gibbs said that the event was an occasion for the wine industry to come together and highlight opportunities for growth.

“You will be joined by likeminded people, from small to large wine businesses from wine regions across Australia, all focusing on growing internationally,” said Gibbs. “We have some amazing, experienced and positive speakers lined up, as well as great case studies to share and insightful panel discussions to be involved in.”

The summit is also an opportunity to connect with distributors, business contacts and potential partners and customers. Gibbs added that some ‘earlybird’ tickets are still available at a 20% discount.

The speakers and panellists at the summit are wine professionals from small, medium and large wine businesses, including:

Voyager Estate – Fiona Findlay, Head of Sales
The Hidden Sea – Justin Kosmina, Head of Global Sales
Hugh Hamilton Wines – Adam O’Neill, General Manager
Wirra Wirra – Matt Deller MW, Managing Director
Accolade Wines – Sandy Mayo, Chief Marketing Officer
Watkins Wines – Jo Watkins, Export, Sales and Marketing Director
Soul Growers – Tim Herrmann, General Manager – Sales
Ultimate Winery Experiences – Sarah Myers, Executive Officer
Freestone Estate – Lucy Clements, Chief Executive Officer
Wine Australia – Peter Bailey, Manager Market Insights

More speakers and panellists to be announced shortly.

The summit program is structure in 3 main areas:

Insights sessions – Hear the latest data and insights from leading insights professionals and people on the ground in key markets
Case studies from people working in wine businesses – Learn from people working in wine businesses about their successes & challenges exporting to markets across the globe
Panel + Q&A sessions – Gain insights and actionable strategies to support your wine export business

The summit will also include a series of panel discussions and interactive Q&A sessions with a focus on:

Panel + Q&A – Achieve Growth in key global markets

Panel + Q&A – Destination marketing – driving the visitor economy

Event Details
Date: Tuesday 8 April 2025
Event Time: 9 AM – 5:30 PM
Venue: Adelaide Convention Centre – North Terrace, Adelaide SA 5000

Tickets: register here – https://www.eventbrite.com.au/e/wca-wine-growth-summit-2025-tickets-1021403935667

To learn more about the latest speaker list and agenda, head to: https://winecommunicators.com.au/education/conferences/

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