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Marketing wine to millennials
The under-40 crowd, those known as Millennials, value innovation, technology, and challenging the status quo; you’ll need to embrace the digital realm and put your creativity on display if you want your wine marketing to get their attention.
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Mexico’s next great wine scene
Just outside San Miguel de Allende, there’s a crew of dynamic winemakers reviving centuries-old traditions. Viticulture is embedded in the soil, dating back to the 1520s, when the Spanish colonial government ordered vines to be planted across Mexico.
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US: Harvest still hanging for some
It’s been a protracted harvest with a relatively cool summer and fall, and then the rains came. Blessedly, most vineyards, except for some in Corralitos, were all picked, but there are some varieties that insist on taking their not so sweet time in getting ripe.
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Cava’s dangerous dalliance with mandatory organic production
Cava DO (Denominaciones de Origen), the governing body for Cava wine, the most famous sparkling wine of Spain, has announced that, effective from 2025, the production of Cavas de Guarda Superior, a category of the highest quality that includes Cavas Reserva, Gran Reserva and Cavas de Paraje Calificado, will be 100 per cent organic.
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AWRI and AGW sued for alleged copyright infringement
In a statement, Dr. Irina Santiago-Brown, co-owner, chief winemaker and head of viticulture for Inkwell Wines in McLaren Vale, South Australia, has announced that she has filed suit in the Federal Circuit and Family Court of Australia against the Australian Wine Industry Research Institute and Australian Grape and Wine for allegedly plagiarising her published research […]
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Aussie winemaker pivots from China to crypto
Australian wine has been tougher to sell since the country’s largest market, China, slapped tariffs of more than 100 percent on it this year. So vintners are trying to get creative. So what’s a high-end Barossa Valley winemaker to do? On producer has entered the world of cryptocurrency and NFTs with a very unusual auction.
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US: Out-of-the-box winery experiences help wineries reach new customers
From helicopter and horseback to Peloton rides, brand awareness and customer engagement are the goal–not ROI. Obsidian Wine Co. doesn’t have a formal tasting room. Instead, they meet their customers in the outdoors for adventures—to hike a volcano, fly over vineyards in a seaplane, sail the bay and harvest oysters or saffron, to name a […]
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Smaller wine bottles – their time has come
Nobody thinks it strange to see or buy caviar in a wide range of sizes. Robert Joseph wonders why, in an age of wine-in-moderation and $200 bottles of Bordeaux, Burgundy and Napa red, half bottles and single-serves are still the underclass of the wine world.
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Provence Wine Council launches a digital business matchmaking platform in Asia Pacific
In order to help Asian importers reach out to Provence wineries, the Provence Wine Council (CIVP) created Provence Wine Connect, a digital business matchmaking platform dedicated to the region’s wines and winemakers. The platform is available for Hong Kong and all Asia Pacific.
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Industry-first virtual trials to begin on lightweighting glass bottles
Three industry leaders in sustainable solutions for the glass industry are coming together to collaborate on innovative technology to increase the strength and thereby significantly reduce the weight of glass bottles. The virtual trial will pioneer science-based sustainable innovations to reduce the time and cost needed to test glass products, while also reducing the raw […]
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Chinese winemakers gain recognition
In 1997, Chinese wine-maker Legacy Peak started producing grapes more or less by accident. Now, it wins awards in international wine markets. The winery represents the fast growth of China’s wine industry. However, at one point, the winemakers came close to giving up.
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The people positioning Sicily to be the next great Italian wine region
One is immediately struck by the sense of history when visiting Sicily, the southern Italian island that feels less like an island and more like its own continent. Given Sicily’s strategic location, the island was one of the most sought-after prizes in the Mediterranean.
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Hunter Valley Wine Show winners named
Despite the 2020 vintage conditions, Panel Chair PJ Charteris commended in particular the strength of the 2021 Semillon classes. In the red classes, the 2017, 2018 and 2019 vintages performed strongly, with Charteris highlighting the aging potential of the 2018 as well as the freshness and purity of the 2019s, giving them instant appeal.
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Growth in canned wine sales since COVID signals shift in drinking habits of many Kiwis.
Wine from a can – a trend soaring in popularity internationally – is gaining “can do” acceptance in New Zealand. Cath Hopkin, co-founder and managing director of Joiy Wines, says the trend has been especially apparent since the start of the COVID-19 pandemic – with the company experiencing a large uplift in sales of canned […]
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Misha’s vineyard: Hitting Pinot’s high notes
One of New Zealand’s best Pinot producers discusses the difficulty of selling artisan wine in a corporate world. Misha Wilkinson runs Misha’s Vineyard with her husband Andy in Central Otago, Southern New Zealand. Together with their team, they produce a range of premium Pinot Noir along with award-winning aromatic whites.
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China’s wine imports contract for third straight quarter
China’s wine market failed to pick up steam despite early economic recovery from the pandemic and overall growing consumer spending, as limited business banquets and social gatherings still heavily weigh down the country’s wine consumption volume.
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