Some of the Barossa’s finest Shiraz was showcased to an exclusive trade audience in Hong Kong on Wednesday as part of the region’s Chapter Tastings.
Hosted at the official residence of the Australian Consul-General, the Barossa Grape and Wine Association took its new range of Chapter Tastings to some of Hong Kong’s top wine professionals, including Hong Kong Sommeliers Association president, Nelson Chow.
Know as the Barossa Grounds, the Shiraz tasting is one of seven Chapter Tastings that form the basis of the region’s marketing strategy.
The aim of the tastings is to educate this international market about the region’s diverse expression of wines.
“Barossa Grounds is our own line of enquiry around what makes up the Barossa expression, and to explore this idea with our international audience seems a very honest and open exchange,” BGWA marketing and communications manager James March said.
“It is less about arriving at a particular conclusion, and much more about sharing the journey with our markets.”
The wines featured at the tasting were all single-vineyard Shiraz drawn from the 2006 vintage, and included wines by Murray Street Vineyards, Gomersal Wines, Chateau Tanunda, Schild Estate, Bethany, Sons of Eden, Elderton Wines, Henschke, Hentley Farm, and many more.
This is the second year the BGWA have showcased Barossa wines at the Consul-General’s residence.