ADVERTISEMENT

The State of the Australian Bulk Wine Market

The Australian bulk wine market is in a positive place, it’s in a pretty healthy state. With low volumes of back vintage stocks there has been an early interest in 2016 irrigated wines. This interest has been further driven by the 2016 yields across these warmer inland regions. With these irrigated regions producing only average crops for 2016, buyers have picked up volumes early. There looks to be a stabilising of price now and opportunity for a small increase as the stock levels reduce.

Demand for premium bulk wines also remains strong. Older vintages and Barossa reds are in greatest demand, with other regions posting good interest in value parcels. There are very limited stocks of 2015 and older wines available. Sales of current vintage are slow as buyers look to pick up remaining parcels of the 2015 and older material. In addition, unlike the irrigated regions, the 2016 vintage yields across premium regions of South Australia were up, on average by 15%. There’s an increased volume of wine around however it’s certainly not excessive. Historically these wines tend to be sold domestically however this market is limited with low opportunity for growth. These wines need to be redirected away from the traditional domestic market routes […] Continue reading full report on Australian Bulk Wine at IBWSS Blog