The Giesen 0% spritzes making their US debut. Image courtesy Giesen Group

Giesen Group has launched two non-alcoholic spritzes to the US market— the Giesen 0% Spritz Sauvignon Blanc and Giesen 0% Spritz Rosé.

The lightly sparkling, alcohol-removed wines are designed to “elevate the mindful drinking experience”, the company said.

“Today’s consumers are seeking non-alcoholic wines that reflect their values and elevate their lifestyle, not just as alternatives, but as exceptional experiences in their own right,” said Richard O’Brien, director of sales and marketing at Giesen Group.

“With Giesen 0% Spritz, we’ve drawn on our deep winemaking expertise and proprietary technology to craft vibrant, effervescent wines that capture both varietal integrity and a true sense of celebration.”

Crafted using Giesen’s proprietary spinning cone technology, each wine begins as a full-strength New Zealand wine before undergoing dealcoholisation to preserve aroma, flavour, and structure.

The spritzes are available in 750ml bottles, with 4-pack slim cans arriving later in the American summer.

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