In this article BeverageTradeNetwork.com writes what makes the Australian market unique and how to prepare a new brand for a successful launch.

Every market is different and fundamental knowledge of how decision-makers think will make the task of getting your product on the shelves of retailers around the world that much easier.

Pitching to Australia’s largest retailer group is no exception.

Even as the general manager of Pinnacle Liquor Group, the internal exclusive brand business for Woolworths Liquor Group, Guy Brent must prepare his sales pitch for each new brand just like any other external supplier would.

BeverageTradeNetwork.com asked Guy about what makes the Australian market unique and how to prepare a new brand for a successful launch. Click here to access the full article on how to pitch your wine brand.