Wine lovers are being invited to take part in the Rosé Revolution – a campaign that aims to raise awareness of the pink variety.
The Revolution starts on 10 November with tweet ups around the world, and will be followed by a number of live events, tastings and social media opportunities for wineries and consumers alike, until April 2012.
Wineries are also being encouraged to organise their own Rosé Revolution event to promote their brand and style of wines.
Last year’s Revolution one was of the largest social media initiatives undertaken by Australian winemakers; the hastag #RoseRev trended as the top Twitter hashtag in Australia on 30 November 2010, with more than 2,937 tweets generated over the first seven days.
Recent Nielsen figures show a growth of rosé wines over $15, up +21.5% in value and +16.6% in volume, in the year to July 2011. This growth means these wines now account for almost 20% of total rosé value and just under 8% of its volume.
To find out more about the events or to get involved, visit: www.rosewinerevolution.com