When Regal Rogue launched in 2011, they turned traditional vermouth upside down with their new-world Australian wines, native Australian herbs and clean, natural blends with reduced sugar.
In 2017, founder Mark Ward wanted to push category boundaries further and work towards a more environmentally sustainable product, so he went back to the source of the wines, the herbs and the packaging to explore what more could be done.
Based on this, Regal Rogue has changed three vital components:
Ward said, “The vision was always about creating an everyday drinking style and this is the best quality we can deliver across all elements of the brand with a nod to the environment for the long-term”.
“Stay tuned for some seriously exciting limited-edition releases next.”
The new organic range has already launched in Australia through Regal Rogue’s partner, Déjà Vu Wine Co. and will be launched into the US on July 1 this year.
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