Pernod Ricard Winemakers has appointed Travis Fuller as fine wine director within its global marketing team.
With more than 20 years’ experience in the wine industry, Travis joins Pernod Ricard Winemakers in Sydney from Accolade Wines, where he held the position of national business manager – fine wine.
In his role at Pernod Ricard Winemakers, Travis will use his experience and his industry profile and connections to drive the success of company’s global fine wine offering, which includes brands such as St Hugo in Australia, Church Road in New Zealand, Ysios and Tarsus in Spain, and Kenwood Jack London in the US.
Darryn Hakof, global marketing director, said: “We have a unique global collection of fine wines and with Travis’ extensive know-how we aim to continue to focus on making the most of this iconic portfolio, cultivating new opportunities for consumers to experience our award-winning fine wines in leading outlets around the globe.”
Commenting on his new role, Travis said: “This is an exciting opportunity for me to build on the success that the fine wine portfolio has had to date and to develop new opportunities for the brands in markets all over the world, including the US, Japan, China and Western Europe.”
In addition to his experience at Accolade Wines, Travis has also held various senior marketing positions at Southcorp, McWilliam’s and Casella Family Winemakers, and he brings wine knowledge and experience to the business.
Travis joined the team on 6 May 2019 to replace Lee James, who has been appointed market activation director of The Gin Hub in Pernod Ricard’s gin division.