Passing the baton: a new generation takes the reins at Jim Barry Wines

The Barry family (from left): Sam, Peter, Olivia and Tom. Images courtesy Jim Barry Wines

Jim Barry Wines has announced its succession plan, with the third generation of the Barry family set to take over the reins of the business.

After more than 40 years at the helm, Peter Barry will step down as managing director and hand over the leadership to his sons, Tom and Sam. Both have been heavily involved in the day-to-day running of the business for the past 15 years, serving as director of winemaking and director of sales, respectively.

Jim Barry Wines in the Clare Valley was founded by Jim and Nancy Barry in 1959. Peter Barry, who joined the business in 1977 and became managing director in 1985, has been the driving force behind Jim Barry Wines’ national and international success. His leadership has seen the business expand vineyard holdings, deepen its export footprint and build its reputation.

“I have enjoyed being focused on a goal of making wines that are respected nationally and internationally and enhancing the reputation of the world-class winemaking area, which I am fortunate enough to call home,” Peter said.

In 2024, Peter was inducted into the Clare Valley Wine Hall of Fame, standing alongside his late father Jim.

Reflecting on the handover, Peter said the Barrys have “never been in the business of standing still”.

“My job, with the wise assistance of my wife Sue, was to build on what Mum and Dad started, and now it’s time for the next generation to do the same. Tom and Sam have worked incredibly hard over the past 15 years, learning all facets of the business, and I couldn’t be prouder and more pleased to pass the baton to them.”

Tom and Sam will take on the joint managing director role, supported by a leadership team they’ve helped shape over the past five years. They will also continue to lead their respective areas in winemaking and global sales.

“It’s a huge honour to be entrusted with this legacy,” said Sam Barry. “We’ve always felt incredibly lucky to grow up in a family where wine and hard work were shared at the table. Dad and Mum have given us the space to forge our path, and we’re committed to continuing what they and our grandparents started.”

The new leadership will also be supported by sister Olivia Barry, who continues as brand ambassador, and Olivia Hoffmann-Barry (Tom’s wife), who leads the company’s marketing efforts as director of marketing.