Last month, Whitehaven Wine Company relaunched its Kōparepare wine brand with a commitment to donate 100 percent of the sales revenue to LegaSea from the first 125 cases sold.
The winery has exceeded its target of $25,000 raised, and has donated $30,412 to LegaSea, a non-profit organisation committed to the protection of New Zealand’s marine environment.
However, the donations are expected to continue, as the winery will continue to fund the work of LegaSea by donating $1 from every bottle of Kōparepare sold, regardless of where a consumer buys the bottle of Kōparepare wine, whether online, on- or off-premise.
Samantha White, ambassador to the Kōparepare brand and daughter of Whitehaven co-founders Sue and the late Greg White, says that donating the full sales revenue regardless of the initial target is a clear signal of Whitehaven’s intentions to support the LegaSea cause whole-heartedly.
“Being able to donate $25,000 to the LegaSea cause would have been amazing, but to be donating over $30,000 is extraordinary,” she said.
“I am exceptionally proud of the efforts we are going to as a company to show our support for the restoration of oceans, for communities to enjoy.”
White says she hopes people will continue to purchase the Kōparepare range of wines, to support this cause.
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