Speaking at a live webinar for Wine Australia, founder of Mastermind Consulting, Trish Barry shared her tips for marketing success in this challenging time.
“Those who supercharge their e-commerce offering and get their online house in order will be the ones who succeed. It goes beyond just a sale though,” she said.
“Nurturing relationships and offering value to your customers has to be at the heart of your plans.”
Ms Barry and the Mastermind Consulting team work with a portfolio of food, wine and lifestyle brands across Australia and provide insight on what is achieving results during a time when social distancing has changed the way we all do business.
Ms Barry said she and her team are keen to assist as many Australian and New Zealand wineries, restaurants and travel operators as possible to survive this period of uncertainty.
“It’s certainly not business as usual and for those who have been putting off moving fully into the digital space, this is a wakeup call,” she said.
“With many cellar doors closed and many businesses already affected by the droughts and bushfires, communicating regularly with your audience is more critical than ever.
“Thankfully, there are plenty of marketing levers to pull, beyond price, to help maintain your presence in the minds of the consumer.”
The company has provided a downloadable guide on its website with some practical marketing tips and tools to help brands ensure their longevity during COVID-19.
The team will also launch a new series of tactical webinars focused on digital marketing to help tighten what it describes as “the knowledge gap” and aims to build confidence where needed.
“Ensuring you have a strong website presence is more critical than it’s ever been, it astounds us how many brands are making it difficult for customers to connect and ask for support when there’s some simple tools available to make this easy,” Ms Barry said.
The company says the upcoming webinars will provide easy-to-implement, tactical advice to ensure that marketing teams can make the most of their digital and direct to consumer presence.
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