Never has a question seemed so deceptively simple: what is the process for getting your wine into Shanghai?

The first step is undoubtedly to spend longer than you would in other markets finding an importer.

In the interest of answering this seemingly straightforward query, we asked everybody active in the market from the 800 pound gorillas to the tiny guys, to the people down the value chain who work with them.

One trend was clear: the big players generally said the process is all completely the same – this is likely because they are under so much government scrutiny that they cannot stick a toe out of line – but medium and smaller players generally allowed that there was a little bit of wiggle room.

Continue reading the full article on how to grow your wine brand in China here