Category: Announcements and Suppliers

WEA to host WineEng 2014 expo in McLaren Vale

This year’s Winery Engineers Association (WEA) Conference and Exhibition – WineEng 2014 – will be held at Serafino Winery in McLaren Vale, South Australia from 18-19 June 2014. This is a significant and innovative event on the wine calendar as the conference concentrates on many aspects of wine production and is aimed at operational personnel.

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Winery email marketing – 9 tips to keeping your winery newsletter fresh

Do you feel as though you are always writing the same thing in your monthly Newsletters? BeverageTradeNetwork.com examines the “must have” components in your winery’s email marketing campaign.

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Manganese – a solution is available

The VA Filtration and Memstar group has a long and proud reputation for innovation, helping winemakers deal with what were previously intractable problems such as excessive VA, alcohol, Brett and smoke taint. Dealing with excess manganese is its latest development. In February Wine Australia issued a warning to wine exporters to China as a result of a number of Australian wine shipments being rejected by Chinese authorities.

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Entries now open for International Cool Climate Wine Show

The International Cool Climate Wine Show is now taking entries for this year’s event. Now in its 15th successful year, the event is recognised as one of the best boutique wine shows in Australia. Entries close on Wednesday 23 April 2014 and wines are due on Wednesday 7 May 2014.

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GWRDC China Insights workshops begin this week

Do you know the possible distribution channels for your wine in China? Do you know what qualities are important when a Chinese consumer chooses wine? Join the GWRDC for breakfast where these questions will be explored by Professor Larry Lockshin, Dr Armando Corsi and Dr Justin Cohen from the Ehrenberg-Bass Institute for Marketing Science.

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What WineWorks does differently

It’s what WineWorks does differently that ensures its clients are receiving the best possible treatment and results they deserve. More importantly, through the experience of each team member, WineWorks has become educated of the needs, wants and expectations when it comes to transporting, reworking, storing and exporting award winning and boutique wine.

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How to get five million users to see your brand on Youtube for free

BeverageTradeNetwork.com writes on real tactics and real tips on how to capitalise on social media and increase your winery’s brand recognition. Check out five tips on wine marketing on social media that actually worked for a winery and how they got five million views for their marketing efforts.

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Grapegrower & Winemaker’s May 2014 Cover Comp

Harvest is the word on everyone’s lips at the moment and in the next issue of Grapegrower & Winemaker we’ll be providing readers with a full report on how the 2014 vintage fared. But we need the perfect cover photo to sum up what the May issue is all about. So the editorial team is on the hunt for the definitive harvest photograph – which may be machinery on the run, picker on foot or even the sun rising over another frantic day.

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New wine closure benchmarking trial set to sparkle

The AWRI will be conducting the world’s first large-scale benchmarking trial for sparkling wine closures. The trial will evaluate the impact of a broad range of different closure technologies on a premium bottle-fermented Chardonnay Pinot Noir and will run for an initial 24 month period.

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What does Woolworths really want to hear when you pitch a new brand to them?

In this article BeverageTradeNetwork.com writes what makes the Australian market unique and how to prepare a new brand for a successful launch. Every market is different and fundamental knowledge of how decision-makers think will make the task of getting your product on the shelves of retailers around the world that much easier.

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WISA to host seminar on disaster planning

Wine Industry Suppliers Australia (WISA) will be hosting a seminar on disaster planning on Tuesday 15 April and will be addressing many issues to assist the wine industry.

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What does Woolworth’s really want to hear when you pitch a new brand to them?

In this article BeverageTradeNetwork.com writes about what makes the Australian market unique and how to prepare a new brand for a successful launch. Every market is different and fundamental knowledge of how decision-makers think will make the task of getting your product on the shelves of retailers around the world that much easier.

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China uncovered: Interview with one of the largest wine importers in China

BeverageTradeNetwork.com (BTN) gets answers from one of the largest importers in China on questions such as “what are the three main factors that importers consider when picking up a new winery?”. BTN also discovers the top five support programs that wine importers expect from wineries.

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Heinrich oak barrels: Guaranteed grain tightness and toasting accuracy for every barrel

Crafting top quality barrels demands expertise, precision, consistency and repeatability for every specification and flavour. The Cooperages 1912 Australia team uses proprietary technology involving the most advanced systems available to ensure every barrel meets the team’s quality standards.

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12 reasons why you should use case displays in your next brand building strategy

BeverageTradeNetwork.com outlines 12 reasons why you should use case displays in your next brand building strategy. Floor displays are one of the most effective retail merchandising strategies available for showcasing your brand. Here is why you must include that in your strategy.

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Business owners: Ask yourself how you did … so you can do better (wine importer, wine disibutor’s scorecard)

BeverageTradeNetwork.com has prepared a distributors scorecard. As the owner of a beer, wine or spirits distribution company, you have to ask yourself and your management team, “how well did we do?”

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