Category: Announcements and Suppliers

How to pitch the UK’s largest retailer: getting your beer, wine and spirits into Tesco

How should brand owners start developing their sales pitch to Tesco? What are some essential points that are necessary to cover when you meet with Tesco? The advantages of getting your brands onto the shelves of Tesco, one of the world’s largest retailers, can be profound.

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Turbo-steamer: chemical-free winery sanitation – new model has inbuilt timer for auto shutdown

Kauri’s new Gebhardt Turbo-Steamer is a German designed and manufactured electric steam generator that generates instant and continuous steam in just 1-2 minutes.

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Guard your wine from spoilage after MLF

Wines immediately post-malolactic fermentation contain very little SO2 and are vulnerable to spoilage microorganisms, including Brettanomyces (‘Brett’). The presence of this yeast is associated with undesirable sensory characters such as ‘Band-Aid’, ‘spicy-cloves’, ‘medicinal’, ‘horsey’ and ‘barnyard’.

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SunPower helps innovative wineries save money

SunPower is helping Australian wineries to significantly reduce their energy costs. SunPower delivers high efficiency, innovative energy solutions that not only reduce operating costs, but also protect against future electricity price rises, offer a significant return on investment and promote sustainable business practices.

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Winery email marketing – 9 tips to keeping your winery newsletter fresh

Do you feel as though you are always writing the same thing in your monthly Newsletters? BeverageTradeNetwork.com examines the “must have” components in your winery’s email marketing campaign.

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Watershed Premium Wines expected to save $79k per annum on energy costs

SunPower and Watershed Premium Wines recently announced the completion of a 149-kilowatt SunPower solar power system installed on a roof shared by Watershed’s barrel store and wine warehouse. The high efficiency SunPower system is expected to save Watershed AU$79,000 in energy costs annually and offset electricity use by 30 per cent.

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How to get five million users to see your brand on Youtube for free

BeverageTradeNetwork.com writes on real tactics and real tips on how to capitalise on social media and increase your winery’s brand recognition. Check Out 5 tips on wine marketing on social media that actually worked for a winery and how they got 5 million views for their marketing efforts.

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Find the right broker for your wine, beer and spirits

BeverageTradeNetwork.com has created an easy-to-use guide to determine how you can select the right broker for your company’s needs. It is important to understand your company’s position and what you want to accomplish with your future broker.

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8 ways to stay close to your wine distributor and build your brand

BeverageTradeNetwork.com identifies eight important tips to stay close to your distributor and how it can help both you and your distributor grow your brand.

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Pitching your wine brand into Australia’s biggest wine buyer group?

In this article BeverageTradeNetwork.com writes what makes the Australian market unique and how to prepare a new brand for a successful launch for Woolworths Liquor Group. Every market is different and fundamental knowledge of how decision-makers think will make the task of getting your product on the shelves of retailers around the world that much easier.

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Manganese: Is your wine export ready?

With the new export regulations introduced by some countries, it is more important than ever to know the levels of Manganese, Copper and Iron present in your wine prior to export. Wine that exceeds the maximum regulatory levels may be rejected upon arrival.

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Nacional barrel alternatives…..available ex-store now!

French oak is from Allier/Vosges. American oak is from Missouri/Kentucky. Guaranteed origin. Chips – larger chip size averaging 10-15mm, clean cut eliminating dusty characters, packaged in tank ready infusion bags for ease of use.

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Ocloc, the solution for broken vineyard posts

During the past 5 years Ocloc X and M have changed the way vineyards deal with trellis maintenance. Ocloc by Ocvitti has simplifying the process along with creating significant savings of $8-20 compared with traditional post replacement.

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No Brett Inside™: A new tool to combat Brettanomyces in the winery – Lallemand

No Brett Inside™ (NBI) is a new product offered by Lallemand to effectively remove Brettanomyces cells from wine. Lallemand and the WFA undertook the lengthy task of getting FSANZ approval for the use of fungal chitosan in wine, so Australian and New Zealand winemakers could reap the benefits.

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MaloBacti MLF – Malolactic Starter Cultures: Aroma, colour, flavour, speed and security

MaloBacti MLF strains are the only strains on the market with a pH test that confirms viability of active bacteria prior to inoculation.

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IMCD Australia brings top products to the market

A diverse and innovative group, IMCD Australia brings to the market an array of internationally recognised products and applications for the oenology market, ensuring its valued customers achieve the character and quality they are looking for. IMCD’s dedicated team, with the support of its principles, are committed to the challenge to ensure Australia remains a competitive and prestigious wine producing nation.

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