Australian wine e-retailer Vinomofo is fast becoming a household name— like tech companies Google or Netflix — and chief executive Justin Dry says it’s all down to the company’s attitude, according to The Australian.

Speaking ahead of The Australian’s E-Commerce Summit next week, Dry says his ‘boozy brand’ has resonated because of its three values: good wine only, epic deals, and happiness guaranteed.

Vinomofo is reportedly gearing up for an IPO before the year’s end, with the company now valued at more than $300m. The platform now has about 70,000 customers, most of whom are repeat buyers.

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