A community coming together

A call to aid is being answered for a winery in the Adelaide Hills following the devastation of the Cudlee Creek bushfire.

David Bowley of Vinterloper in a social media post to a community forum, Adelaide Hospitality Crew, has asked for volunteers to help rebuild the label’s vineyard.

Bowley’s call for help has gone answered by some community members, who are offering their help to the effort which Bowley mentioned is to commence on the 17th January and finish the following day.

“If you are keen and available to volunteer for one or both days we’d love the help as we try to recover from the Cudlee Creek bushfire,” Bowley said in his post.

Bowley says that Vinterloper will provide their volunteers with lunch for their generous services on both days.

So far, a number of the community have responded to help the winery recover.

More than a good drop: giving a voice to food & wine producers needing help in bushfire & drought-stricken regions

Mastermind Consulting has launched a social media campaign called “More Than a Good Drop” in an effort to give people a way to aid bushfire-affected businesses.

The company says the Australian bushfires have been devastating to watch unfold and their thoughts are with those who have lost lives, property and businesses across the country.

Having worked with food, wine and tourism brands for over 20 years, the company says it has seen the impact of disasters like fire, frost and drought first hand.

“Liaising with clients who are still in the fire danger zone and hearing their heartbreaking stories led us to act,” said Trish Barry, managing director of Mastermind Consulting.

“We knew we could help shine the spotlight on some of these amazing producers who need their stories told so that the broader community could buy directly, visit them and help the ongoing viability of their businesses.

“We’re giving them a louder voice and raising awareness of the plight of wine and food brands impacted through a social media led campaign we’re calling: ‘More than a Good Drop’.

“The wine industry is known for its comradery and there is already some amazing support being given to those who have experienced losses, whether that be vineyards, property, and revenue or through loss of visitation.

“Many small wine and food producers still face the problem of smoke taint impacting the harvest and some wineries will not produce a vintage 2020 at all. Add to this the loss of visitation from tourism and these producers will need our help far beyond the bushfire dangers.”

How can you help?

Follow ‘More Than a Good Drop’ on Instagram @morethanagooddrop and Facebook, https://www.facebook.com/morethanagooddrop, share with colleagues, family, friends and wider network to help support those most in need.

To learn more about the specific wine and food producers specifically impacted visit http://www.mastermindconsulting.com.au/musings/morethanagooddrop.

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