Danny Celoni. Image courtesy Vinarchy
The board of Vinarchy has announced Danny Celoni as chief executive officer of the company.
Celoni has more than 25 years of FMCG and global branded beverage experience, having spent 18 years at Diageo across various executive roles throughout the Asia Pacific, and previously serving as CEO of PepsiCo Australia and New Zealand. Most recently, he held the CEO position at Carlton and United Breweries (part of the Asahi Group).
Danny Celoni said he believed Vinarchy was well-positioned to “play a leading role” in the growth and expansion of wine.
“Our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity provides an exceptional platform for driving core category growth, differentiated innovation and value creation,” said Celoni.
“I look forward to collaborating with the board, our management team and our outstanding workforce of dedicated individuals, as well as building strong collaboration with our customers and partners worldwide, as we shape our exciting evolution and next phase of growth together.”
Vinarchy’s current executive chairman Ben Clarke will transition to non-executive chairman when Celoni’s CEO tenure commences in August 2025.
Clarke said he was “delighted” to welcome Celoni to the company.
“He is a leader who champions a growth mindset and has a strong track record in driving transformational growth and category leadership through exceptional customer relationships,” said Clarke. “Danny is the right person to lead our business as we capture the opportunities as a global wine leader.”
Vinarchy was created in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, making it one of the world’s largest specialist wine companies, with more than AU$1.5 billion in annual net sales revenue. The business is focused on wine, comprising a multitude of wine brands, and operating across multiple countries with distribution around the world, and over 1,600 employees globally.
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