Location: WeWork, Sydney, NSW
Event Date: 22 March 2019
Please check the organiser website for any changes due to COVID-19.
Contact DetailsAssociation: Wine Intelligence
Workshop: The Evolution of Wine Drinkers in Australia and Beyond: How are wine drinkers evolving and what will drive their wine behaviours in the future?
Join Lulie Halstead, Wine Intelligence CEO, and the Wine Intelligence Australia team for a briefing specifically developed to support Australian wine businesses. This briefing will review our latest insight focused on wine consumer trends, as well as diving into the behavioural and attitudinal evolution of wine drinkers, both domestically and in key Australian export markets.
This briefing coincides with the release of the latest edition of our wine drinker segmentation report: Australia Portraits 2019. Throughout the session, we will explore the behavioural data and insight collected over six years to map the evolution of wine drinkers in Australia. We will discuss how their behaviour and attitudes have developed and project forward to anticipate the needs and demands of our drinkers of the future.
In addition to exploring the evolution of the Australian wine drinkers, we will also focus on the wine behavioural changes that have impacted the key wine export markets of the US, UK and Canada.
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