Location: Worksmith, Collingwood, VIC
Dates
Event Date: 11 November 2019
Please check the organiser website for any changes due to COVID-19.
Contact Details
Contact: Prue Kline
Association: Wine Communicators of Australia
Address: 181 Gilles Street
Adelaide SA 5000 Australia
Telephone: 0417 746 126
Email: [email protected]
Website: www.winecommunicators.com.au/event/panel-event-driving-success-in-premium-wine-usa
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Overview
WCA’s Victorian Chapter is hosting Wine Intelligence, a London-based research and wine consumer insights agency dedicated to helping the global wine industry better understand its customers and achieve success.
Presented by Wine Intelligence Co-founder & CEO – Lulie Halstead and Country Manager, Australia & NZ – Rodney Sammut, this workshop will focus on premium wine consumer behaviour. Lulie and Rodney will be reviewing insights and trends amongst premium wine drinkers within a global perspective, supplemented by a deep-dive in the US market, building on extensive new research and insights.
The workshop will explore the following topics:
- Who is buying and drinking premium wine?
- What drives the choices and motivations of premium wine drinkers?
- Which wine types – countries, regions and styles – are succeeding with premium drinkers?
- How does the growing SOLA (sustainable, organic; lower alcohol and alternative) wine phenomenon interact with the premium drinker
It will also feature a deep dive case study of Premium drinkers in the USA market, based on expert interviews, consumer discussion groups, and a wide-ranging usage and attitude survey with a nationally representative sample of premium drinkers.
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