Location: Online
Dates
Event Date: 9 March 2021
Please check the organiser website for any changes due to COVID-19.
Contact Details
Association: Wine Communicators of AustraliaTelephone: 0417 746 126
Email: [email protected]
Website: winecommunicators.com.au/event/webinar-capitalising-on-your-brand-portfolio-packaging
Overview
Discover the benefits of linking wines with the same brand name together through their packaging, based on years of research at the Ehrenberg Bass Institute for Marketing Science.
Professor Larry Lockshin will present some very recent research measuring the consistency of packaging across a number of Australian wine brands from small, medium and large wineries.
The research highlights which aspects or attributes of wine packaging are most commonly used across brands in the same portfolio and which have the greatest effect on perceived consistency across the portfolio.
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