Location: Nanjing, Qingdao, Xiamen, Guangzhou
Dates
Event Date: 1 May 2021
Please check the organiser website for any changes due to COVID-19.
Contact Details
Association: Wine AustraliaEmail: [email protected]
Website: www.wineaustralia.com/whats-happening/events/china-roadshow-2020
Overview
Wine Australia has cancelled the China Roadshow 2021.
This decision was made due to ongoing travel restrictions and the recent announcement by the Chinese Ministry of Commerce of temporary tariffs on bottled Australian wine.
We are very disappointed to cancel this annual event but we hope you understand our decision.
Wine Australia’s annual China Roadshow is an integral part of Wine Australia’s China marketing strategy, driving awareness of Australian wine and the brands within the category.
The largest Australian grand tasting roadshow presents influential trade and media with some of Australia’s finest wines – along with exciting new wines to watch – and is designed to fundamentally increase export sales to this powerhouse region.
For Australian wine brands, the China Roadshow 2020 will provide the opportunity to:
- network with important Chinese importers and media, generating proven and valuable business leads
- tell their wine story, while helping drive category and country awareness of Australian wine in China
- showcase premium Australian wines, both existing in the China market or new-to-market
- cultivate a deeper understanding of China’s retail landscape and business culture, and
- participate in traditional and new media opportunities, helping to further promote Australian wine.
Search the events database again >
To include your event, or update your existing event details, please send an email to [email protected].
