Winetitles Calendar - Upcoming Events

China Roadshow 2021

Location: Nanjing, Qingdao, Xiamen, Guangzhou


Event Date: 1 May 2021

Please check the organiser website for any changes due to COVID-19.

Contact Details

Association: Wine Australia


2020 Roadshow rescheduled to 2021

Unfortunately, holding the Roadshow in September 2020 is not possible due to the international travel restrictions and quarantine requirements.

We look forward to you joining us for the Wine Australia China Roadshow in May 2021.

Wine Australia’s annual China Roadshow is an integral part of Wine Australia’s China marketing strategy, driving awareness of Australian wine and the brands within the category.

The largest Australian grand tasting roadshow presents influential trade and media with some of Australia’s finest wines – along with exciting new wines to watch – and is designed to fundamentally increase export sales to this powerhouse region.

For Australian wine brands, the China Roadshow 2020 will provide the opportunity to:

  • network with important Chinese importers and media, generating proven and valuable business leads
  • tell their wine story, while helping drive category and country awareness of Australian wine in China
  • showcase premium Australian wines, both existing in the China market or new-to-market
  • cultivate a deeper understanding of China’s retail landscape and business culture, and
  • participate in traditional and new media opportunities, helping to further promote Australian wine.


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