Location: Online + Face-to-Face
Dates
Event Date: December 2020–June 2021
Please check the organiser website for any changes due to COVID-19.
Contact Details
Association: Wine Communicators of AustraliaTelephone: 0417 746 126
Email: [email protected]
Website: winecommunicators.com.au/wine-marketing-program-asian-markets
Overview
The aim of the program is to deliver insights and the latest updates on what is happening in China and other growing Asian markets during 2020-21, leading up to the Summit in June 2021.
The program is designed to provide a unique online and face-to-face learning experience for attendees.
It will have a focus on China as well as other surrounding growing Asian markets.
PROGRAM & SUMMIT STRUCTURE
Module 1 (online): The State of the Market Update
THE BIGGER PICTURE
10 December 2020
Module 2 (online): Develop your wine brand in specific markets
MARKET BY MARKET BREAKDOWN
The marketing opportunities in three to four growing Asian Markets.
February 2021
Module 3 (online): Develop key marketing skills
Three online roundtables focused on wine marketing hosted by experts
March 2021
- ROUNDTABLE 1: DIGITAL MARKETING
- ROUNDTABLE 2: WHERE TO START
- ROUNDTABLE 3: TECHNOLOGY & ECOMMERCE TRENDS
Module 4 (face-to-face): Asian Australia Wine Marketing Summit
24 June 2021 – Sydney
9-4 pm + Networking Drinks
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