Following a competitive pitch, VMLY&R Auckland has kick-started 2020 by winning the highly coveted Villa Maria Estate creative account.
VMLY&R Auckland MD, James Mok said, “We are absolutely thrilled to be appointed, it is an exciting time to be working with Villa Maria Estate, a pioneering innovator in its field, to build their international profile and increase market share”.
Villa Maria is New Zealand’s most awarded winery and one of the key brands that put New Zealand wine on the global map for its extraordinary quality.
Its Marlborough Sauvignon Blanc is celebrated internationally and is a major export in the UK, US, and Australian markets.
VMLY&R’s remit includes creation of a new global communication platform to increase awareness and penetration for the Villa Maria brand in key international markets while also translating to the more mature NZ market.
Mok continued, “We already have big ideas for a new platform that will be executed across multiple channels and brand experiences and we can’t wait to get them to market”.
Villa Maria head of marketing, Jesper Poulsen, said, “During the pitch process I was impressed how the agency took the time to really get under the skin of our business and understand our context”.
“VML&YR’s response to our brief was strategically spot on, creatively impactful & differentiated while staying true to the very essence of our brand. I am looking forward to working with the talented team at the agency to test, fully develop and launch an exciting new creative platform.”