Tasmania’s wine tourism experiences will be showcased around the world with support from the Australian Government’s $50 million Export and Regional Wine Support Package and the Tasmanian Government.

Tourism Tasmania has secured $250,000 in funding through the International Wine Tourism State Grants program and $250,000 in matching state funds through the Tasmanian Government to partner with Wine Tasmania and local wine and tourism businesses on a global marketing campaign.

Wine Australia general manager, $50m Package, Brett Murphy said this initiative is about boosting international visits to Tasmania’s wine regions.

“Tasmania has so many great wine producers – not to mention food, wine and nature experiences. This new campaign will shine the spotlight on Tasmania’s wine regions and the array of activities and experiences on offer to entice overseas visitors”

Tourism Tasmania chief executive officer John Fitzgerald said, “Tasmania is famous for its produce and world class wine and sparkling. This a fantastic opportunity to position Tasmania as the premier wine destination of Australia.

“We will work with our tourism trade partners and Tasmanian wine producers on a range of marketing activities to promote the state’s wine tourism experiences in the premium international markets within North America and Hong Kong”

“The campaign will benefit wine producers and regional communities around the state as it will encourage visitors to travel further and spend more during their stay”, Fitzgerald said.