Rakuten – a platform described as the “Amazon of Japan” – boasts more than 100 million Japanese users and is home to 27 per cent of Japanese e-commerce, a figure that equated to $40 billion in 2020.
Globally Rakuten has more than 1.4 billion members as well as partnerships with major international organisations such as the Davis Cup and NBA’s Golden State Warriors.
The standalone brand ‘Tasting South Australia’, established on the Rakuten platform, was an Australian first and resulted in more than an extra 400 of the State’s products being listed online.
This additional boost increased the number of South Australia items listed on the Rakuten platform to almost 2,500 – centralising SA products on a dedicated page – with the partnerships supporting local businesses to enter the Japan market.
The site has been host to approximately $150,000 in sales since the ‘Tasting South Australia’ page went live in June 2022 and receiving four million impressions along with another 120,000 unique visits.
Premium South Australian products listed include beer, gin, wine, honey, almonds, seafood, sweets, spreads, pet food, along with fashion and beauty products.
“This site offers an innovative and targeted way for South Australian companies to get their products stocked on shelves and in homes across Japan,” SA Minister for Trade nd Investment Nick Champion said.
“Our presence on platforms such as Rakuten is ensuring that South Australia becomes a familiar brand and name within the Japanese market which is yielding positive returns for our producers.
“We know Japanese consumers are increasingly willing to seek out quality – and our food, wine and beverage sector is world-class.”
Rakuten has allowed local companies to secure a foothold into the lucrative Japanese domestic market and the opportunity to engage directly with consumers in Japan while gaining global exposure.
SA food and beverages represent nearly half of the $646.8 million in exports to Japan in the year to January 2023 – and extra support through initiatives like Rakuten aim to drive this figure even higher.
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