Alex Adda and Trent Bartlett with the APCO Recycled Content Award. Image courtesy Packamama
Packamama, the packaging business known for producing the ‘eco-flat’ wine bottle, has been awarded the Recycled Content Award at the 2024 Australian Packaging Covenant Organisation (APCO) Annual Awards, held on November 21 at Jones Bay Wharf in Sydney.
APCO’s Annual Awards celebrate entities that exemplify leadership and innovation in sustainable packaging practices, with this year’s event highlighting the industry’s collective progress towards the 2025 National Packaging Targets and beyond.
Packamama’s eco-flat wine bottles are made entirely from Australian recycled PET sourced from Visy’s Smithfield recycling facility in NSW, an approach which Packamama said reduces environmental impact and integrates recycled materials in packaging. By prioritising local recycled content, Packamama aims to support the sustainability of its products and contribute to a circular economy.
The Recycled Content Award category finalists included respective industry leaders Amcor, Diageo, and Henkel. Packamama’s recognition among such companies highlights its contributions to sustainable packaging and its role in advancing the industry’s environmental objectives.
Alex Adda, sales and sustainability manager at Packamama, expressed gratitude for the honour.
“Receiving the Recycled Content Award from APCO is a testament to our team’s unwavering commitment to sustainability and innovation,” said Adda. “We are dedicated to pushing the boundaries of packaging design to create solutions that are not only functional but also environmentally responsible. This recognition motivates us to continue leading the charge towards a more sustainable future for the packaging industry.”
APCO CEO, Chris Foley, applauded the winners.
“It is empowering to see organisations across the industry laying the foundations for a stronger packaging system beyond 2025 and making tangible progress toward implementing a circular economy for packaging,” said Foley. “I can’t wait to see the ground-breaking achievements and positive change that emerge over the next year.”
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