BeverageTradeNetwork.com has created an easy-to-use guide to determine how you can select the right broker for your company’s needs.

It is important to understand your company’s position and what you want to accomplish with your future broker.

Revisit your business plan and clearly outline your priorities so you don’t over-reach beyond your means.

Consider your existing supply contracts, stock available for new distributors, expected volume growth, shipping options, potential new markets and any other goals and restrictions you will need to speculate on.

Utilising a wine broker can open up many new sales alleys, but in order to keep your contracts your new partners will expect you to comply with the terms you and your broker set down on paper.

This means carrying out consistent deliveries when re-stocks are ordered, keeping stable product prices, implementing promised support programs and fulfilling any other terms that were negotiated in the contract.

Once you have reviewed your beverage company’s business plan, it’s time to look at the strengths and weaknesses of different kinds of brokers and which broker profile fits your needs.

Here are some key points, personality traits and professional strengths to consider when determining how you select your wine broker.

1. Broker Area of Expertise – No matter how confident a broker sounds when they tell you that they cover every… (learn more)

2. Regions Covered: … (learn more)

3. Broker Portfolio and History… (learn more)

Read full article on how to select wine broker for your winery on BTN.