Beverage Trade Network (BTN) looks at what distributors expect from a supplier visit.

The following steps should be part of a normal market visit from either a craft brewer or winery sales representative:

• Have a plan and an agenda for your scheduled visit
• Don’t waste your time or the distributor’s time. They are busy, busy, busy and they don’t need to wait for you to get your act together.

Distributors are looking for guidance and direction, and they are looking for better ways to sell your brands and products.

If you don’t come prepared with programs that are working in other sales areas, then they don’t need your brands.

Read the full article on BeverageTradeNetwork.com here