19 Crimes Snoop Cali Red coming to Australia

Hot off the heels of its successful launch in the US, 19 Crimes’ Snoop Cali Red is officially coming to Australia in mid-2021.

The 19 Crimes Snoop Cali Red has become the number one wine innovation of 2020 launched in the US* and exceeded its initial 12 month sales forecast in the first two months of launch.

Born and raised in Long Beach, CA and a renowned Californian Icon; Snoop Dogg joined forces with 19 Crimes, a brand under the Treasury Wine Estates banner, to create the first Californian wine in the winery’s portfolio: a red blend with ripe, punchy fruit from the Petite Sirah variety, complemented by bright, slightly-candied, red fruit from Zinfandel.

“I’m such a fan of this wine and I’m excited to bring ‘Snoop Cali Red’ to my Australian peeps next year and share the experience with my fans,” said Snoop Dogg.

“19 Crimes is one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”

Angus Lilley, Treasury Wine Estates’ chief marketing officer says 19 Crimes, like Snoop Dogg, is defiant by nature, bold in character and always uncompromising.

“Snoop Dogg is a culture creator, innovator and a leader in pop culture. Australians love him, and they have been asking for this wine since it launched in the US back in July. We are truly excited to bring 19 Crimes Snoop Cali Red to Australia.”

19 Crimes was recently announced as #4 in Drinks International’s ‘The World’s Most Admired Wine Brands 2020’ and, for the 5th consecutive year, 19 Crimes was awarded Shanken’s Impact Hot Brand.


*Source: IRI Total MULO+C Calendar Year ending 12.27.20

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