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Article details

Grapegrower and Winemaker Issue 581, 2012
Title: What influences the Chinese off-premise market choice?
Author: Steve Goodman and Teagan Altschwager
Keywords: decision, influencers, trade, customers, distributors, wine, buy, buyers, promote, represent, on-premise, off-premise, Australia, China, Chinese, US, Supply chain, Stock, Data, Questionnaires, Analysis, Attributes, Score, Standardisation, Best-Worst, Brand, Aged, Vintage, Tailor, Support, Point-of-sale, Independent, Supermarkets, Market, Volume, Price-point
Page Number(s): pg81-84



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