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Article details

Grapegrower and Winemaker Issue 570, 2011
Title: Do consumers really love their wine brands?
Author: Bill Proud, Judy Drennan and Constanza Bianchi
Keywords: Marketers, Academics, Consumers, Wine, Brands, Research, Behaviour, Brand, Loyalty, Wineries, Marketing, Strategies, Strong, Love, Choice, Meals, Buy, Consumption, Restaurants, Luxury, Price, Region, Label, Colour, Influence, Decision, Culture, Gender, Reputation, Research, Alcohol, Reason, Occasions, Preferring, Circumstances, Attributes
Page Number(s): p77-80



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