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Grapegrower and Winemaker Issue 644, 2017
Title: Choose your words wisely
Author:
Keywords: entering, Chinese, market, Jing, Cao, overcome, cultural, divide, marketing, wine, brands, consumers, translate, brand, name, exporters, China, language, challenging, Australians, regulatory, requirements, characters, logograms, meaning, English, translation, grape, transcription, transcribe, sound, words, Shiraz, culture, wineries, 2016, designed, Australian, flavours, card, Barossa, Valley, McLaren, Vale, Tourism, South, Commission, region, importer, Hong, Kong, message, accurately, protect, engage, professional, story, build, customer, loyalty, 2012, Christie's, Bordeaux, chateau
Page Number(s): 75-76



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