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Grapegrower and Winemaker Issue 642, 2017
Title: Before your brand refresh
Author:
Keywords: relationship, winery, design, team, rewarding, experience, ideas, shaped, new, brand, graphic, designer, expectations, detailed, brief, scale, payment, clients, confusing, process, financial, advantages, assist, branding, packaging, project, Damian, Hamilton, Cornershop, benefits, information, effective, understanding, what, message, who, audience, competing, point, difference, better, start, achieve, develop, strategy, solves, problem, discover, story, budget, boundaries, investment, time, consuming, solution, relevant, distinctive, step, back, developing, target, consumer, challenge, small, producers, reflection, personality, hard, work, communicating, divide, stages, define, deliver, creative, concepts, objectives, characteristics, analyse, market, competitors, develop, explore, ideas, visual, grow, approach, background, aspirations, where, sold, how, much, sell, unique, selling, points, USPs, offer, known, position, bigger, picture, label, communicated
Page Number(s): 68-69



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