Cellarmasters has launched a range of half size (375ml) wine bottles to cater to couples who have different palates and wine lovers who want to avoid unnecessary waste.

According to a recent survey conducted by Cellarmasters of over 3000 wine drinkers who were in relationships, 41 percent stated they don’t share the same taste in wine as their significant other.

“Even though your personalities may match, your palates might not. The 375ml bottle allows you both to enjoy the wine you like the most, instead of one of you always having to compromise,” explained Joe Armstrong, Head of Wine at Cellarmasters.

The range is also likely to appeal to single households, which are on the rise according to the 2016 Census.

“If you open a full bottle of wine you should, as most wine connoisseurs know, ideally drink it within a few days to avoid the worst effects of oxidation,” he added.

“The 375ml range is the perfect solution to avoid unnecessary waste.”

The 375ml range includes the most popular varieties among Australian consumers; Sauvignon Blanc, Shiraz, Merlot, Cabernet Sauvignon, Chardonnay and Pinot Gris, and prices range from $6.50 per bottle to $12.99 per bottle.

The half wine bottles are part of a global trend, with supermarkets like Asda and Waitrose in the UK also having launched 375ml ranges.