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Wine Industry Journal 1, 2010
Title: 'Message on a bottle" the relative influence of wine back label information on wine choice.
Author: Simone Mueller, Larry Lockshin.
Keywords: Wine, market, purchase, decision, grape, varieties, regions, labels, styles, price, risk, reduction, occasion, caution, customer, promotion, alcohol, sensory, attributes, sociodemographic, demographic, statements.
Page Number(s): 32-35

AB Mauri



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