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Grapegrower and Winemaker Issue 587, 2012
Title: Turning your one-time customers into long-term members
Author: Michael van der Sommen
Keywords: Direct sales, Repeat sales, Cellar door, Winery club, Lifetime value, Rusty Mutt, McLaren Vale, Shiraz, Current release, Mailing list, Villa Tinto, Barossa Valley, Commitment Wine club, Dianne Di Palma, Discounts, Loyalty, Secured sales, Increased margins
Page Number(s): p85

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