Wine & Viticulture Journal Issue 3, 2016
Title: 1986-2016: Are we still playing the same (marketing) song?
Author: Armando Maria Corsi and Larry Lockshin
Keywords: 30, Aim, Changed, Journal, Marketing, Media, Packaging, Pricing, promotions, Purchase, Regionality, Sensory, Social, society, Thirty
Page Number(s): 24-26
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