Wine & Viticulture Journal Issue 2, 2010
Title: ‘Product lifecycles and the future of the wine business’
Author: Tony Spawton
Keywords: analysis, ascendency, Benefits, brand, Business, decision, denominational, fad, Fashion, lifecycles, manager, Marketing, Maturation, Mix, negaciants, plan, Price, product, selling, Stock, Style, Tax, Varieties, Wine
Page Number(s): 39-44
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The issue.