Wine & Viticulture Journal Issue 1, 2009
Title: Overcoming measurement errors: segmenting wine consumers across 11 countries
Author: Larry Lockshin, Eli Cohen, Steve Goodman.
Keywords: Attitudes, attributes, best-worst scaling, Buyers, choice, cognitive cluster., Consumers, countries, Export, Marketing, Measure, methodology, practitioners, reliable, replicate, Research, Results, sampling, Segmentation, statistical, surveys, Techniques, valid
Page Number(s): 46-51
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The issue.